Journal

5 Delicious AAPI Children's Books
One of my first childhood memories is yelling at my parents for naming me Smriti. No one could pronounce it in my pre-school class (it’s still hard for most adults) and it made me feel, even at such a young age, that I was different. As 4 year old me exclaimed, “why couldn’t you just name me Jessica!?”, I had no idea that figuring out my identity as a first generation American would be a lifelong journey.
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Building Traditions - Diwali Edition
Do you have holiday traditions you look forward to? For me, the most memorable ones are for celebrating Diwali. My parents introduced us to traditions we repeated every year growing up – a prayer to Lakshmi (Hindu goddess of prosperity) and, my...
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Kickstarter Launching on June 30th!

We are finally ready to start selling our products for pre-order through a Kickstarter campaign! It’s been a long time coming and we are thrilled to be here. Pre-orders will start on Thursday, June 30th at 11am EST and we can’t wait! 

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J H U L A - Our Namesake
My mom sings beautifully. Growing up, I would wake up to her voice resounding through the house, singing Bollywood songs as she did her morning routine. Music was always a big part of her life - my grandfather was an incredible sitar player and they would regularly host music parties when he was alive. Her singing, him playing, everyone else joining in - these are some of the fondest memories that I have. 
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A Note from Our Founder
Becoming a mother has been the most fulfilling experience of my life. Nothing else compares and the satisfaction that I feel taking care of someone else who unconditionally loves and needs me is indescribable. But let's be real - it's not glamorous! The poop, pee, lack of sleep, worry and stress (to name a few) have definitely been overwhelming and defeating at times. I know there are so many mothers out there that feel the same way! With Jhula, I want to create a space and experience to focus on the fun parts of motherhood when it’s so easy to get lost in the not-so-fun stuff or buried under loads of laundry. 
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